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The Zeitgeist

  • November 23, 2007 2:20pm
  • Discussion categories: Industry

Why is it that some people happily go for flu shots, surgery and prescription pills, but balk at visiting a CAM practitioner. No, not balk, I need a stronger word. I think it is “distaste”. Where does the distaste some people show for CAM (Complementary and Alternative Medicine) come from? We certainly haven’t killed anyone, gotten anyone hooked on prescriptions, or botched surgery. None of the practitioners I know are pushy or rude, we have minimal pressure put on us by Big Pharma to unethically make sales, and anyone who knows the average wages of CAM practitioners know that we’re not in it due to greed. We study for just as long, work just as hard, and provide more personalized attention. So how come it seems like only half the population like us and the other half loathe us? Is it because we spend our time asking whiny questions and complaining on blogs? smile

The goal here is not to complain. I just want to define the phenomenon that goes like this:
1) ask a Natural Therapist for advice, which most of them will give you for free
2) ignore this advice
3) see 3 or 4 doctors, then
4) rush to follow the initial advice when a 5th doctor recommends it

Oh well, at least a Natural Therapist is no longer synonymous with “Dirty Tree Hugging Hippie Selling Snake Oil”, and Massage is no longer associated with … ahhh … maybe that’s where the distaste comes from.

Latest comments

  • Posted by Krishna Everson
  • February 14, 2008 6:05pm

I am not sure who you’ve been talking to, but the majority of people I know look quite favourably on CAM therapies. There are however some out there who make unrealistic claims, charge to much for those claims, and subsequently give the industry a bad name, but on the whole the industry is rapidly growing in respect as the standard of work ethics rises. It is certainly not acceptable for someone to do a weekend course an pop an ‘open for business’ sign on their door, which does happen. Everyday I speak with therapists who have a passion for what they do. Some just need a little help in getting their message across professionally, so that people can see how they can help.
Krishna Everson
‘Promote Your Practice’
www.marketyourmassage.com

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