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Social Media & Your Natural Health Practice

Social media has long replaced not only phone calls and snail mails but also print, radio and TV advertising. Besides being cheaper than traditional advertising and marketing channels, various social media platforms allow businesses to raise their brand awareness, connect with potential clients and increase their sales quicker. Following these five steps will help you reap success for your natural health practice through social media in the shortest time possible.

Make Time for Social Media

Most people do Facebook, Twitter and Instagram during their leisure time. As a natural health practitioner, though, you have to set aside a specific time each day to create valuable social media content and engage with other users. 

Social media is no different from a networking event, or a trade fair, as it connects businesses and consumers. You don't want to lose potential customers because you've been away from Facebook for two consecutive days.

Create a Goal-Based Strategy

While most people are thrilled to receive thumbs-up and heart emojis on their social media posts, very few of them expect these symbols to convert their followers into actual clients. The success of your social media strategy depends on your objective. 

Whether you want to provide telemedicine, get more email subscribers, or drive more eyeballs to your video content on naturopathy, you must work out a strategy that aligns with your goals.

Listen and Interact

Besides creating and sharing valuable content about your natural health practice, you must find time to interact with other social media users. Acknowledging their questions in real time, or telling them that you will take it up point-by-point in a separate article or blog post, speaks volumes about your expertise and professionalism.

Listening to what others have to say will help you gain insights into their fears and challenges. Because of the interest and concern that you show them, people will want to know more about what you do and how you can help them with their health issues.

Use a Social Media Management Tool

Maintaining separate social media accounts is a tedious task, but not with the right tools at hand. Using a social media management tool like Hootsuite, Social Pilot or Buffer, among others, can save you a lot of time as it allows you to schedule, publish and manage all of your content in one platform. You will have more time to attend to your clients' needs and work on other key areas of your practice. 

In addition to automating repetitive tasks, you can leverage such tools to analyse your social media performance as well as your competitor's strategy.

Know What Your Competitor is Doing

What strategies are working for your competitor? It pays to know what they're doing right on social media so that you can fine-tune your own strategy and exceed their offerings. More than the topics on their blogs and YouTube channel, you want to know how much time they spend on social media platforms as well as their engagement rate. 

With these five steps, you can build a powerful social media presence for your natural health practice and attract the right audience.

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FAQs About Social Media Marketing & Natural Therapy

How does social media affect health care?

Social media allows people to consult their healthcare providers remotely. It spares them the trouble of commuting to a practitioner's office or clinic, especially when they're not feeling well. Social media is also an ideal platform for health workers to discuss or educate the public on new or existing healthcare policies.

What are the advantages and disadvantages of social media in healthcare?

Social media allows people to reach their primary healthcare providers effortlessly. They don't have to wait their turn in a long queue of patients, not to mention in a crowded room. The only problem that they could potentially face is when a social media platform suffers a technical issue which results in data leakage as this could compromise patients' information.

Can social media have a positive impact on global healthcare?

More than 60% of doctors consider social media as a viable tool for providing better healthcare for patients. These days, practitioners of both conventional and complementary medicine utilise various social media platforms to educate and provide consultation to their patients.

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Wellness inspiration of the week

People look for retreats for themselves, in the country, by the coast, or in the hills… There is nowhere that a person can find a more peaceful and trouble-free retreat than in his own mind… So constantly give yourself this retreat, and renew yourself. — MARCUS AURELIUS