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Google SEO Scams: Protecting Your Business
Jul 21, 2016
Google remains king when it comes to search engines, currently owning over 70% of the market share pie (netmarketshare.com). With that in mind, it's understandable why so many business owners want to be listed on the first page of Google's search results.Email Phishing Scams and Your Business
Jul 12, 2016
Email phishing is a serious matter. Phishing experts tend to look like legitimate businesses, but ask for personal details like your bank account or credit card details. No legitimate business would ask for these details, so be very suspicious if what...Get the Most From Your Enquiries: Tips for NTP Practitioners
Feb 24, 2016
How disappointing is it when a business fails to respond to your call? Or takes an age to react to an enquiry you've made online? As a result, the vast majority of us will have second thoughts as to whether that business was the right one for us. And, as...Best Business Practices: How to Run a Successful Natural Therapy Business
Nov 22, 2015
You know almost everything about natural therapies, but do you know anything about business? In order to succeed in a natural therapy business, you need to study business practices and learn how to run a business. When you start out as a natural therapist, you...4 Benefits of Further Education for Natural Therapists
Nov 15, 2015
Whether you’ve been practising natural medicine for a few months or a few years, you might be considering further education.But why should you invest the time and money in a new qualification? And how will it help your practice?Here are 4 compelling...Registering with the Australian Health Practitioner Regulation Agency (AHPRA)
Feb 25, 2015
For the first time, 14 health professions and therapies are being regulated by national legislation – the Health Practitioner Regulation National Law – through the National Registration and Accreditation Scheme. The agency responsible for the scheme...Business Skills for Your Practice: What You Need to Learn to Boost Your Business
Dec 15, 2014
Whether you're a remedial massage therapist, reflexologist, counsellor or naturopath, succeeding in your field goes beyond being a good therapist. You also need to develop a range of relevant business skills to set up and steer your business. In this...Get Comfortable With Being Uncomfortable: Advice from a Kinesiologist
Aug 07, 2014
This week Debbie Rossi of Total Being Kinesiology talks about letting go of her fears in business. When we are in our own business, especially businesses like ours in the natural therapy sector, we are our business. We are the face and person of our...Attending a Natural Therapy Workshop
May 15, 2014
Curious about massage, yoga, acupuncture or another natural therapy? Attending a workshop can be a great way to try out a new treatment and sample therapies. Here’s our handy guide to attending a natural therapy workshop. Why Attend a Natural Health...Practitioner Resources: Why Discipline is Essential for Business Success
Nov 04, 2013
Discipline and focus, not just at work but in all aspects of your life, are vital if you want to build your business. Many people shrug their shoulders and acknowledge that (despite their best intentions) they are ‘useless’ at sticking to exercise...Practitioner Resources: How to Handle Rejection from a Potential Client
Aug 29, 2013
Most small business owners care passionately about their clients and that is particularly true of natural therapists. There is only one reason people join this industry and it is because they care about others and want to help them feel their best. For...Why Your Natural Therapy Business Needs a Big Hairy Audacious Goal
Jul 31, 2013
Whether your initial business goal was to set up a natural therapy clinic, or to establish a client based for your mobile massage service, if you want to keep your business growing and pushing boundaries you need a Big Hairy Audacious Goal (BHAG)! A...What Natural Therapies Qualify for a Medicare Rebate?
Jul 25, 2013
As the wise adage says, you can’t put a price on your health. And while that may be true, it can be costly to maintain regular natural therapy treatments. Thankfully, the Australian Government allows for some natural therapies to be rebated through...Practitioner Resources: Is Fear Holding Your Natural Therapy Practice Back?
Jun 20, 2013
Going outside your comfort zone is confronting and particularly when it comes to your business, but challenging yourself is the only way to create a thriving natural therapy practice so it is important to conquer your fear and learn to use that anxious...Expert Insight by Morris Kaplan: Developing a Media Kit
Jun 19, 2013
A professionally produced Media Kit is a key element in your marketing collateral. You may have articles on your website; you might produce a newsletter and you might even have a blog on your website. That's fine and it works towards enhancing your...Practitioner Resources: Can Your Spirituality be a Secret Weapon in Business?
May 23, 2013
There are a lot of people out there who think that spirituality and business are incompatible. People who think that spirituality is all about intangible feelings and instincts, and that it has no place in calm, reasoned business decision making processes.Expert Insight by Morris Kaplan: How to Build a Media Presence
May 21, 2013
Would you like to get FREE publicity for your practice but don't know how? Are you spending too much hard-earned money on advertising and none on publicity? Don't take for granted the fact that you are an expert and you know stuff that the wider community...Practitioner Resources: Turn a Bad Day Into Something Useful
May 16, 2013
Even the most positive person has bad days and running a natural therapy practice can be very demanding so it stands to reason that, no matter how up-beat and enthusiastic you are, you’re going to have a bad day occasionally. All of us have days where...Practitioner Resources: Scheduling Your Week
Apr 30, 2013
Structure creates freedom If you want to have freedom you need to have structure. That may sound like an odd statement, especially as many natural therapists set up their own practice in order to have more flexibility and a better work life balance.Practitioner Resources: Why You Sometimes Need to Sack a Client
Apr 03, 2013
Getting rid of clients can be a really hard idea to come to terms with, especially when you are in the building stage of creating your business. But clients that you dislike working with; the ones where you dread seeing their name in your appointment...
