The conception of The Wellness Group came to fruition in 2002. Whilst working with her dad, a cosmetic dermatologist, Madeline came to understand that there were no suitable quality healthy skin items that created successful results for various skin sorts.
"Most business items were attempting to look or smell noteworthy, instead of be the best" says Madeline. "Considering that the skin is our body's biggest organ, I think it just makes sense that we bear the cost of the same care and consideration to it that we would our heart. We know about the risks of putting chemicals inside our bodies, so why not make a difference in the same way with our outer body, as well".
By working in close relationship with her dad, Dr George Calfas, a cosmetic dermatologist, she sought to unite the two sciences of naturopathy and dermatology to build up a variety of healthy skin products that used the force of nature to secure, repair and revive the body's biggest organ – the skin.
DR GEORGE CALFAS
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