Naturally Being

Identify Dangerous food additives and cosmetic ingredients Help your family choose healthier products

Scientific studies are bearing witness to what parents have known for many years – that certain food additives can adversely affect children’s behaviour and learning ability. Given the fact that links have been clearly demonstrated between certain food additives (especially synthetic colours) and harmful effects in young children including hyperactivity, learning deficits and behavioural problems, the continued addition of these chemicals to foods marketed at children is tantamount to criminal negligence. Why? Because the first seven or so years of a child’s life are critical to establishing a foundation on which they build their future health, relationship and career paths. If these precious moments are distorted and ultimately lost by the unnecessary addition to their diets of synthetic chemical additives, they can never be regained.

Today’s informed consumers are no longer content to accept that all the additives and ingredients in foods and personal care and cosmetic products are benign and therefore can do no harm. This increased awareness is a result of both personal experience and the proliferation of information via various media exposing the potential damaging effects of many of the synthetic chemicals in use today, including those used in foods and cosmetics.

This application has been produced to make it simpler and easier for you to recognise safe foods, cosmetics and personal care products so you can help protect your health, the health of your family and the health of the environment.

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Applications of the Future

The Chemical maze family of apps was developed by Naturally Being who are a software consultancy company that helps companies create successful mobile products. Product development leaders turn to Naturally Being to develop product strategies, design compelling UI/UX user experiences, and build quality solutions.

Naturally Being is unique in its ability to help clients determine through a number of time-tested processes what the right software product will be, and help work with you to develop it correctly the first time. To help our clients build market-ready products, we provide product creation strategy, usability and user interface design (UI/UX), and software development services.

Cosmetics Ingredients Maze

Food Additives Maze

Chemical Maze Complete Edition

Allergy Maze

Asthma Maze

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Bill, the Visionary


Bill Statham lives with his wife and business partner Kay Lancashire in the picturesque Gippsland region of Victoria. He is a researcher and writer with an interest in health education and a commitment to making a positive difference to the health of people and the environment.

Bill studied and practised homeopathy both in Australia and the UK for over ten years. During this time he became increasingly concerned about the detrimental effects on health caused by synthetic chemicals in the foods we eat and cosmetic products we use every day.

Over eight years of research

Bill Statham, author of The Chemical Maze has has been growing awareness of what we are putting in our mouths and on our skin.