Digital Practitioner Program

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DPP Part 24: Learn how to make clients remember your business forever

Oct 06, 2021

I hope you are doing well! Today I want to talk to you about branding for your business. Branding involves developing a feel and persona that creates a perception of who you are to potential clients. It's often the first thing people remember about...

DPP Part 23: Why marketing analytics are key to the success of your business

Sep 29, 2021

I hope you're doing well! Today I wanted to talk about how and why you should be keeping an eye on your analytics.  Analytics in marketing refers to the tools you can use to analyse data collected through your online presence such as your website, social...

DPP Part 22: Why creating content will bring you more clients

Sep 07, 2021

I hope you're doing well! Today I wanted to talk to you about why content is king and how it can help drive website traffic and get clients in the door. As we have discussed, SEO is key to remaining relevant on the Internet. Google constantly scans...

DPP Part 21: Why you should have invested in marketing automation yesterday

Aug 19, 2021

I hope you are doing well this week. Today, I want to introduce you to the topic of marketing automation. Marketing automation refers to the software that manages marketing processes across multiple channels automatically.  In this day and age, you'd...

DPP Part 20: Why you need to start Facebook remarketing

Aug 10, 2021

This week I want to chat to you about a type of marketing that many find intimidating: Facebook remarketing. Now, I can almost guarantee you've experienced that moment when you've been online browsing for herbal supplements, then the next minute you're...

DPP Part 19: Why A/B testing is essential for increasing conversions

Aug 03, 2021

I hope you've been well! This week I want to discuss A/B testing and show you how it can boost your online engagement and success. A/B testing is a method of comparing two versions of a webpage, email or app against each other to determine which version...

DPP Part 18: Why you need to start marketing with Facebook ads

Jul 13, 2021

Staying on the Facebook theme from last time, this week I want to discuss paid Facebook ads. Facebook ads help your business find prospective customers by targeting specific audiences that are likely to be interested in your business/service by using...

DPP Part 17: How to create ultimate engagement with your Facebook community

Jul 01, 2021

This week I want to discuss a secret marketing weapon: Facebook groups. This underestimated marketing tactic is fantastic for generating engagement, leads and even sales. The goal is to get a high engagement rate within your Facebook group where people...

DPP Part 16: Covering the Basics of Your Email Marketing Strategy

Jun 24, 2021

This week I want to cover the basics of an effective email marketing strategy that supports and supplements your practice. First, let's address a common misconception about email marketing. It's not spam and it's not a personal note from an old friend.

DPP Part 15: 5 unique ways to grow your email database today

Jun 17, 2021

This week, I want to talk about a common problem that many practitioners face when building their online presence - growing their newsletter mailing list. As a practitioner, it is essential that you are consistently adding new email addresses to your...

DPP Part 14: 5 tips to create content that 'helps' not 'sells' to your customers

Jun 10, 2021

This week, I want to talk about the subtle art of writing content that is interesting, entertaining and solves your customer's painful problem. I've recently talked about building credibility with your audience but a key aspect of this is relationship-building.

DPP Part 13: How to improve your credibility online to gain more clients

May 20, 2021

This week I want to focus on credibility - a major pain point in the natural health industry for both practitioners and clients. I know that I've talked about the importance of credibility quite often, but I want this week to focus on exactly how you...

DPP Part 12: 5 ways to increase your visibility on Google - The practitioner's guide to SEO

May 13, 2021

I'm sure you've heard about SEO - it seems to be the buzzword in the world of digital marketing. In short, Search engine optimization (SEO) is the process of improving the quality and quantity of traffic to a website or a web page from search engines...

DPP Part 11: How practitioners are successfully marketing their business

May 06, 2021

I want to talk about how to maximise the value of your marketing efforts without having to invest copious amounts of time and money. During my time in the natural health industry, I've seen how successful holistic practices market themselves, as well...

DPP Part 10: Top 5 tactics to increase the LTV of your clients

Mar 23, 2021

Why does this matter?  It takes years to acquire a new customer and seconds to lose one.  Focussing on the loyalty of your current clients is vital, rather than solely focussing on gaining new ones. Once you have built up a customer base that constantly...

DPP Part 9: Lifetime Value (LTV)

Mar 16, 2021

What is Lifetime Value (LTV)? The lifetime value of your customers is the total amount an average customer will spend with your business from their first to their last purchase with you. If your customers purchase from your business more than once, their...

DPP Part 8: Why you should use videos

Mar 09, 2021

Video is a diverse and engaging content format that is easy to share across multiple platforms. People love to watch videos as they are easy to digest, and can be entertaining and engaging. More importantly, it's an effective way to build trust by...

DPP Part 7: Why you should use Facebook Live

Mar 02, 2021

As I've said time and time again - social media is about finding more ways to make stronger connections with your clients. Facebook Live is another incredibly powerful tool to communicate stories and build real, intimate relationships with your followers.  What...

DPP Part 6: How to use Instagram to connect with more clients

Dec 07, 2020

Social media is about strengthening connections between you and your clients. This week, we take a look at another important platform that requires a slightly different approach: Instagram.  Why is Instagram important for your practice?  Images...

DPP Part 5: How to use Facebook to connect with clients

Dec 03, 2020

For most new clients, their first exposure or interaction with your business will be online. For you, building an emotional connection and being open to regularly communicating with clients is vital - and this is something that can be strengthened...

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