A Career in Natural Therapies

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DPP Part 24: Learn how to make clients remember your business forever

Oct 06, 2021

I hope you are doing well! Today I want to talk to you about branding for your business. Branding involves developing a feel and persona that creates a perception of who you are to potential clients. It's often the first thing people remember about...

DPP Part 23: Why marketing analytics are key to the success of your business

Sep 29, 2021

I hope you're doing well! Today I wanted to talk about how and why you should be keeping an eye on your analytics.  Analytics in marketing refers to the tools you can use to analyse data collected through your online presence such as your website, social...

Decoding Learning in Dyslexia Awareness Month 2021

Sep 15, 2021

While it may appear that a dyslexic child does not recognise the alphabet, hence their difficulty in reading, spelling and writing, the truth is that they can recognize letters and words; only their brain structures process them differently. Students...

Career Coaching 101: The Basics

Sep 08, 2021

More than finding a job, everyone wants to clinch success doing what they love. Paving the way to a successful career, however, poses a lot of challenges, especially for someone who's completely new to the job market or has switched jobs many times...

DPP Part 22: Why creating content will bring you more clients

Sep 07, 2021

I hope you're doing well! Today I wanted to talk to you about why content is king and how it can help drive website traffic and get clients in the door. As we have discussed, SEO is key to remaining relevant on the Internet. Google constantly scans...

DPP Part 21: Why you should have invested in marketing automation yesterday

Aug 19, 2021

I hope you are doing well this week. Today, I want to introduce you to the topic of marketing automation. Marketing automation refers to the software that manages marketing processes across multiple channels automatically.  In this day and age, you'd...

DPP Part 20: Why you need to start Facebook remarketing

Aug 10, 2021

This week I want to chat to you about a type of marketing that many find intimidating: Facebook remarketing. Now, I can almost guarantee you've experienced that moment when you've been online browsing for herbal supplements, then the next minute you're...

DPP Part 19: Why A/B testing is essential for increasing conversions

Aug 03, 2021

I hope you've been well! This week I want to discuss A/B testing and show you how it can boost your online engagement and success. A/B testing is a method of comparing two versions of a webpage, email or app against each other to determine which version...

Guide to Starting a Gym or Fitness Center

Jul 14, 2021

It's time to put your qualification in personal training into action by starting your own gym or fitness center. This allows you to build your own client base, enjoy a flexible work schedule and achieve success in the fitness industry. Here below, we...

DPP Part 18: Why you need to start marketing with Facebook ads

Jul 13, 2021

Staying on the Facebook theme from last time, this week I want to discuss paid Facebook ads. Facebook ads help your business find prospective customers by targeting specific audiences that are likely to be interested in your business/service by using...

What You Need to Open Your Own Naturopathy Clinic

Jul 05, 2021

After completing your qualification in naturopathy, setting up your own clinic where you can hold consultations with clients and improve their health and overall wellbeing is surely what you want to do straight away. However, starting your own practice...

DPP Part 17: How to create ultimate engagement with your Facebook community

Jul 01, 2021

This week I want to discuss a secret marketing weapon: Facebook groups. This underestimated marketing tactic is fantastic for generating engagement, leads and even sales. The goal is to get a high engagement rate within your Facebook group where people...

How to Open Your Own Homeopathy Pharmacy

Jun 30, 2021

Want to take your career in homeopathy to the next level? Perhaps it's about time that you opened a homeopathy pharmacy and sold homeopathic remedies which have undergone extreme dilution. The growing interest of the general public in homeopathic drugs, plus...

DPP Part 16: Covering the Basics of Your Email Marketing Strategy

Jun 24, 2021

This week I want to cover the basics of an effective email marketing strategy that supports and supplements your practice. First, let's address a common misconception about email marketing. It's not spam and it's not a personal note from an old friend.

How to Launch a Successful Chiropractic Practice

Jun 23, 2021

Now that you've obtained a chiropractic degree from one of Australia's top universities, you're all primed to set your career goals in motion. If you're unsure where to start, or probably still overwhelmed by the kilometric list of career opportunities...

DPP Part 15: 5 unique ways to grow your email database today

Jun 17, 2021

This week, I want to talk about a common problem that many practitioners face when building their online presence - growing their newsletter mailing list. As a practitioner, it is essential that you are consistently adding new email addresses to your...

DPP Part 14: 5 tips to create content that 'helps' not 'sells' to your customers

Jun 10, 2021

This week, I want to talk about the subtle art of writing content that is interesting, entertaining and solves your customer's painful problem. I've recently talked about building credibility with your audience but a key aspect of this is relationship-building.

How to Start an Aromatherapy Business

May 24, 2021

Calms irritated skin, relieves negative emotions and serves as an effective decongestant. These are just some of the numerous benefits of aromatherapy that you probably know by now, thanks to the aromatherapy course that you recently completed. Natural...

Why Should I Start a Career in Natural Therapy?

Apr 14, 2021

Natural therapies have changed the way people approach health and disease, significantly reducing their dependence on prescription drugs and invasive medical procedures. Herbal medicine, naturopathy, homeopathy and acupuncture are just among the new...

How to Start a Massage Therapy Business

Apr 09, 2021

Congratulations! Now that you have received your Certificate IV in Massage Therapy, obtained membership with Australia's peak massage associations, and secured your Professional Indemnity Insurance, you're ready to launch your career in massage and...

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