Online Courses & Distance Learning

DPP Part 24: Learn how to make clients remember your business forever

Oct 06, 2021

I hope you are doing well! Today I want to talk to you about branding for your business. Branding involves developing a feel and persona that creates a perception of who you are to potential clients. It's often the first thing people remember about...

DPP Part 23: Why marketing analytics are key to the success of your business

Sep 29, 2021

I hope you're doing well! Today I wanted to talk about how and why you should be keeping an eye on your analytics.  Analytics in marketing refers to the tools you can use to analyse data collected through your online presence such as your website, social...

DPP Part 22: Why creating content will bring you more clients

Sep 07, 2021

I hope you're doing well! Today I wanted to talk to you about why content is king and how it can help drive website traffic and get clients in the door. As we have discussed, SEO is key to remaining relevant on the Internet. Google constantly scans...

DPP Part 21: Why you should have invested in marketing automation yesterday

Aug 19, 2021

I hope you are doing well this week. Today, I want to introduce you to the topic of marketing automation. Marketing automation refers to the software that manages marketing processes across multiple channels automatically.  In this day and age, you'd...

DPP Part 18: Why you need to start marketing with Facebook ads

Jul 13, 2021

Staying on the Facebook theme from last time, this week I want to discuss paid Facebook ads. Facebook ads help your business find prospective customers by targeting specific audiences that are likely to be interested in your business/service by using...

DPP Part 17: How to create ultimate engagement with your Facebook community

Jul 01, 2021

This week I want to discuss a secret marketing weapon: Facebook groups. This underestimated marketing tactic is fantastic for generating engagement, leads and even sales. The goal is to get a high engagement rate within your Facebook group where people...

DPP Part 16: Covering the Basics of Your Email Marketing Strategy

Jun 24, 2021

This week I want to cover the basics of an effective email marketing strategy that supports and supplements your practice. First, let's address a common misconception about email marketing. It's not spam and it's not a personal note from an old friend.

DPP Part 15: 5 unique ways to grow your email database today

Jun 17, 2021

This week, I want to talk about a common problem that many practitioners face when building their online presence - growing their newsletter mailing list. As a practitioner, it is essential that you are consistently adding new email addresses to your...

DPP Part 14: 5 tips to create content that 'helps' not 'sells' to your customers

Jun 10, 2021

This week, I want to talk about the subtle art of writing content that is interesting, entertaining and solves your customer's painful problem. I've recently talked about building credibility with your audience but a key aspect of this is relationship-building.

Tips for Taking Online Natural Therapy Courses

May 12, 2021

Thanks to the advancements in technology, studying natural therapies has not only become easier but more fun and exciting. Gone are the days when you had to earn the qualification needed for a specific modality in a physical classroom; many a home...

Diploma, Degree & Certificate: Which is Better?

Apr 26, 2021

Note: This is the final part of a 4-part article series created to help you decide on what type of natural therapy course to enrol in, taking into account what type of natural therapist you want to be. You can check out part 1 here, part 2 here, and...

What is a Certificate Course?

Apr 23, 2021

Note: This is part 3 of a 4-part article series that can help you decide on what type of natural therapy course to enrol in, depending on what type of natural therapist you want to be. You can check out part 1 about diploma courses here, and part 2...

What is a Degree Course?

Apr 21, 2021

Note: This is the 2nd part of a 4-part article series created to help you decide on what type of natural therapy course you take, taking into account what type of natural therapist you want to be. You can check out Part 1 about diploma courses here.

What is a Diploma Course?

Apr 19, 2021

Note: This is the first part of a 4-part article series that we created to help you decide on what type of natural therapy course you should enrol to depending on what you need & what you want to do as a future natural health practitioner. So, you're...

Why Should I Start a Career in Natural Therapy?

Apr 14, 2021

Natural therapies have changed the way people approach health and disease, significantly reducing their dependence on prescription drugs and invasive medical procedures. Herbal medicine, naturopathy, homeopathy and acupuncture are just among the new...

TAFE and Natural Therapies

Apr 02, 2021

Some people go straight into university after high school, while others pause and wonder what to do next. If you fall into the second category, don't feel lost. You only need to reevaluate your goals and find a pathway that will get you there through...

What is an RTO (Registered Training Organisation)?

Mar 15, 2021

Almost everyone who is looking to earn a qualification for their chosen profession begins their journey by searching for different schools and courses. However, with so many options available out there, the selection process can get confusing. What's...

Starting a Career as a Sports Therapist

Mar 08, 2021

Working in the field of sports is fun, challenging and rewarding, especially if you're a sports enthusiast yourself. You get to interact with athletes and coaches and gain insight into their goals and pain points. If you're considering a career as...

A Career In Beauty

Feb 24, 2021

The beauty industry is one of our most lucrative commercial enterprises, and has grown into a global multi-billion dollar industry. This is partly a reflection of the increasing amount of disposable income we have, but also a result of the ever expanding...

Studying Beauty Therapy

Feb 17, 2021

Many people find the allure of a career in beauty therapy irresistible. After all, what job can be more rewarding (and thrilling!) than one that allows you to enhance a person's face and body in a way that even Aphrodite would envy? Taking a course...