Breast cancer is still the most common cancer among women in the world, including in Australia. Though survival rates have continue to improve in the country with 89 out of every 100 women diagnosed with invasive breast cancer now surviving five or more years beyond diagnosis, it is still a prevalent issue that needs people's attention. That is why, this October, the world will be celebrating Breast Cancer Awareness Month. This annual campaign aims to provide an opportunity for everyone to focus on breast cancer and its impact on those affected by the disease in the community.
By just simply taking the time to find out what you need to know about breast awareness and sharing this important information with your family, friends and colleagues, you will be contributing a lot to the cause.
History of Breast Cancer Awareness Month
Founded in October 1985 as a partnership between the American Cancer Society and the pharmaceutical division of Imperial Chemical Industries (now part of AstraZeneca, producer of several anti-breast cancer drugs), the event was first conceived with a simple objective of promoting mammography as the most effective weapon in the fight against breast cancer. Since then, every year, events and awareness campaigns were held to help create more attention to breast cancer, its patients and the community, because it not only affect the patients, but also their families, friends and loved ones.
Pink Ribbon Day in Australia
In 1993, Evelyn Lauder, Senior Corporate Vice President of the Estée Lauder Companies, founded The Breast Cancer Research Foundation and established the pink ribbon as its symbol.
From that symbol, Cancer Council's Pink Ribbon campaign was established. As part of the annual Breast Cancer Awareness Month, Pink Ribbon Day, which will be on 13 October this year, has become the highlight of the campaign which aims to raise awareness about breast and gynaecological cancers, as well as raise funds for prevention programs, support services and vital cancer research.
Cancer Council encourages everyone to participate with Pink Ribbon Day. Whether it's fundraising or hosting a pink event, wearing pink or getting active in pink, everyone should unite in pink to help beat women's cancers.
Cancer Council, Australia leading cancer organisation which brings together the country's leading state and territory organisations, is dedicated to beating women's cancers through prevention and education initiatives, and raising awareness, all while working towards a future where breast and gynaecological cancers are manageable, treatable diseases. Their vision is to minimise the threat of cancer through successful prevention, best treatment, support and world-class cancer research.
To realise this vision, Cancer Council undertakes a broad range of activities, including research, patient support, prevention, treatment and advocacy.
To learn more about breast cancer, check out our articles about it. You can also visit Cancer Council's website cancer.org.au. To get more involved with Pink Ribbon Day 2019, go to cancercouncilfundraising.com.au/pink-ribbon.