A Career in Natural Therapies

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DPP Part 15: 5 unique ways to grow your email database today

Jun 17, 2021

This week, I want to talk about a common problem that many practitioners face when building their online presence - growing their newsletter mailing list. As a practitioner, it is essential that you are consistently adding new email addresses to your...

DPP Part 14: 5 tips to create content that 'helps' not 'sells' to your customers

Jun 10, 2021

This week, I want to talk about the subtle art of writing content that is interesting, entertaining and solves your customer's painful problem. I've recently talked about building credibility with your audience but a key aspect of this is relationship-building.

How to Start an Aromatherapy Business

May 24, 2021

Calms irritated skin, relieves negative emotions and serves as an effective decongestant. These are just some of the numerous benefits of aromatherapy that you probably know by now, thanks to the aromatherapy course that you recently completed. Natural...

Why Should I Start a Career in Natural Therapy?

Apr 14, 2021

Natural therapies have changed the way people approach health and disease, significantly reducing their dependence on prescription drugs and invasive medical procedures. Herbal medicine, naturopathy, homeopathy and acupuncture are just among the new...

How to Start a Massage Therapy Business

Apr 09, 2021

Congratulations! Now that you have received your Certificate IV in Massage Therapy, obtained membership with Australia's peak massage associations, and secured your Professional Indemnity Insurance, you're ready to launch your career in massage and...

TAFE and Natural Therapies

Apr 02, 2021

Some people go straight into university after high school, while others pause and wonder what to do next. If you fall into the second category, don't feel lost. You only need to reevaluate your goals and find a pathway that will get you there through...

What are the Challenges of Being a Natural Therapist in Australia?

Mar 29, 2021

Natural therapists use a safe, holistic approach in the assessment of health and treatment of disease. They base their prescribed remedies on the client's genetics, eating habits, lifestyle, family history, environment and relationships, among other...

DPP Part 10: Top 5 tactics to increase the LTV of your clients

Mar 23, 2021

Why does this matter?  It takes years to acquire a new customer and seconds to lose one.  Focussing on the loyalty of your current clients is vital, rather than solely focussing on gaining new ones. Once you have built up a customer base that constantly...

4 Benefits of Further Education for Natural Therapists

Mar 19, 2021

Whether you've been practising natural medicine for a few months or a few years, pursuing further education will take your career to the next level. After all, it's their insatiable appetite for knowledge that led many natural health professionals...

Developing a Sustainable Healthcare System

Mar 17, 2021

A sustainable healthcare system ensures high quality care without depleting natural resources, draining people's life savings and leaving behind large carbon footprints. It's what every individual, organisation and country aspires for. Healthcare professionals, policymakers, businesses...

DPP Part 9: Lifetime Value (LTV)

Mar 16, 2021

What is Lifetime Value (LTV)? The lifetime value of your customers is the total amount an average customer will spend with your business from their first to their last purchase with you. If your customers purchase from your business more than once, their...

Volunteering as an Acupuncturist

Mar 10, 2021

Qi, the vital force which permeates everything, also links us with our surroundings and other people. What better way to enhance the flow of qi than by volunteering your time and skills as an acupuncture practitioner?  What is Volunteering? In its...

DPP Part 8: Why you should use videos

Mar 09, 2021

Video is a diverse and engaging content format that is easy to share across multiple platforms. People love to watch videos as they are easy to digest, and can be entertaining and engaging. More importantly, it's an effective way to build trust by...

Starting a Career as a Sports Therapist

Mar 08, 2021

Working in the field of sports is fun, challenging and rewarding, especially if you're a sports enthusiast yourself. You get to interact with athletes and coaches and gain insight into their goals and pain points. If you're considering a career as...

Business Skills for Your Practice: What You Need to Learn to Boost Your Business

Mar 03, 2021

Whether you're a remedial massage therapist, reflexologist, counsellor or naturopath, succeeding in your field goes beyond being a good therapist. You also need to develop a range of relevant skills to set up and steer your business in the right direction.

DPP Part 7: Why you should use Facebook Live

Mar 02, 2021

As I've said time and time again - social media is about finding more ways to make stronger connections with your clients. Facebook Live is another incredibly powerful tool to communicate stories and build real, intimate relationships with your followers.  What...

A Career In Beauty

Feb 24, 2021

The beauty industry is one of our most lucrative commercial enterprises, and has grown into a global multi-billion dollar industry. This is partly a reflection of the increasing amount of disposable income we have, but also a result of the ever expanding...

Twitter for Natural Therapists

Feb 19, 2021

Are you looking to engage with your clients and develop your marketing strategy for your business or practice, but are not quite sure how to go about it? If you are looking to move beyond Facebook and embrace social media more fully then it's worth...

Natural Healthcare Conferences: Why You Need to Attend

Feb 12, 2021

Natural healthcare conferences offer a myriad of ways to grow your career, or business, in the health and wellness sphere. They serve as a platform for health practitioners, researchers and educators to discuss and collaborate on new ideas for advancing...

A Successful Natural Therapy Business

Feb 05, 2021

Do you feel like others see your business as a hobby? If you are really honest with yourself, do you see natural therapy as "not a proper job"? Don't worry, you're not alone in feeling that way. Seeing their natural health business as a mere hobby...

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